Stella McCartney is a sustainable, ethically conscious designer. Her label refers to itself as “the world’s first and only vegetarian luxury brand,” which producing high-end alternatives to fabrics like leather and fur.
The environmentally conscious factor is impossible to ignore, especially when considering McCartney’s legacy as a designer. Her latest collection for Adidas, she notes, is 38% sustainable. “We have tons of recyclable polyester in the running, and we have a lot of organic pieces and a lot of engineered pieces that create zero waste when we make them,” she says.
“I’m always keeping women in mind and how I want them to feel about themselves; trying to encourage them to be their best and to be a conscious consumer,” McCartney explains. “We’re always considering the environment. That’s important to us. It’s important that when you buy and invest in a Stella McCartney x Adidas piece that you know it’s gonna be with you, hopefully, for life. We make the quality of what we do. It’s not throwaway sportswear, and there’s a lot of that out there now that can become landfill.”
“And I’m always considering how I can help with a workout. I mean, how much time do you allow yourself to work out in your day? So I think the way I start the collection is always with that emotion. It’s always that feeling that I’m trying to make this a bit easier and a bit more fun for women. I want them to feel good and look good. I don’t want them to go, ‘Ugh, I’ve got to work out,’ and ‘Ugh, I’ve got to wear that again.’ I want them to have the technology. I want them to have everything they need. I also want to educate them. Because men are really treated with high regard when it comes to sports, and I think women are less so. For me, I want to give and deliver to women the same technology and information. I want them to know that we deserve the very best.”