LEGO is a toy that has been known since decades ago. Remarkably, this toy is still a favorite of children and adolescents until now, not even rarely adults are happy to play it. The latest innovation from LEGO is to release more environmentally friendly packaging.
Reviewing a bit of LEGO history, this toy is a small piece of plastic that can be arranged into different shapes, made by The Lego Group company. The company is based in Billund, Denmark. The name of the toy produced by this company comes from the Danish “leg godt” which means “play well”.
The beginning of the creation of this toy began from the woodwork business of Ole Kirk Christiansen in 1891-1958 in Billund, Denmark. He made wooden toys in 1932, then founded the company he named “Lego” in 1934. The toy began to be made of plastic since 1947.
Now the age of this game is almost 80 years. Although fairly old, this game can be regarded as a toy that is timeless because despite its decades of existence, the game is like never bored played. This plastic chunk has also managed to outperform many toy trends. In addition to providing fun, the game is also good for children’s cognitive development, exercising their motor skills, and their spatial perception.
In order to meet the needs of its customers, the game maker is always striving to update its products, including customer demand for sustainable products that are currently more needed. Therefore, The Lego Group makes a more environmentally friendly product plan.
The recently trillions of dollars worth of companies are announcing that they have a 100% sustainable packaging goal by 2025. In fact, their product packaging is quite sustainable since cardboard and other paper-based materials can be recycled. Unfortunately, the plastic that wraps their products cannot be recycled. To that end, the company intends to change the packaging is not environmentally friendly.
Based on the statement of Tim Brooks, Vice President of Environmental Responsibility said that their company plans in 2025 later there will be no more LEGO packaging that ends in the dump. Their product packaging will be made from updated materials or recycled products and easily recycled by consumers.
Currently, the goal is in the process of achieving it. Their products in the US and Canada are enhanced with the How2Recycle label and use recyclable materials. Cardboard and paper used to package the product can all be recycled, obtained from sustainable sources, and certified by the Forest Stewardship Council.
In order to achieve the 100% sustainable packaging goal it creates, the company will continue to prioritize refurbished, efficient, and recyclable manufacturing materials.
In addition to updating its packaging, the toy maker also plans to leave plastic and make its products from plant-based materials. LEGO botanical, bush-shaped shoots and green trees are the first to be enhanced hospitality to the environment. The Lego Group plans to create new chunks from responsible sources.
The toy company is the first toy company to join WWF and Bioplastic Feedstock Alliance. The goal is to ensure that the raw materials used for the bioplastic industry are sustained. The Company is also working with WWF to reduce its carbon gas emissions. They work hard to create a supply chain with carbon neutral.
Dwelling with the impact of the company on the environment is not a new thing done by The Lego Group. In connection with the goal of 100% sustainable packaging in 2025, this toy company also plans to 100% renewable power by 2020.
To that end, the company uses the power generated from carefully installed offshore wind farms and is equipped with an innovative noise-reducing device to reduce its impact on marine life.
In other words, this timeless manufacturer of toys is very concerned about the impact of its production on the environment. This is very well done also by other business actors in order to maintain environmental sustainability and do business responsibly. One way to do this is by replacing the product packaging with sustainable materials, as done by LEGO.
Tim Brook (LEGO) partnership with WWF
Ole Kirk Kristiansen (Founder of Lego)
