Emma Charlotte Duerre or Emma Watson was born on April 15, 1990. She becomes famous after landing her first professional acting role as Hermione in the Harry Potter film. She is an English actress, model, and activist.


Graduated from Brown University majoring in English Literature is appointed her as an ambassador of the UN, a long advocate in a sustainable fashion. Emma teamed up with Eco-Age organization, a brand consulting firm dedicated to developing environmentally friendly clothing. She is known as an activist who is quite active in voicing gender issues and sustainable fashion.


Emma Watson has been active for a long time in promoting environmentally friendly fashion. While promoting the movie “Regression” in 2015, Emma wore clothing from several designers who carry an environmentally friendly production method.


On another occasion, while attending the Museum of Modern Art Film Benefit at the Museum of Modern Art, New York City, USA on November 15, 2016, Emma uses an environmentally friendly black dress. This event was held at a place of honor for actor Tom Hanks.


At the event, Emma looked so edgy. She wore a black velvet dress designed by Kitx by Kit Willow. This Australian label is known to always put forward an ethical fashion concept, especially in terms of environment.


The material used by this label is a material that minimizes the impact that could damage the environment. They even use materials from oceans rubbish and recycled bottle s on some of their designs.


Emma’s eco-friendly clothing campaign also continues in her film project early in 2017, “Beauty and the Beast”. She uses his platform to voice sustainable fashion issues by creating a new Instagram account, The Press Tour (@the_press_tour).


The Press Tour is used to promote the film Emma starring, as well as expected to promote sustainable fashion. This fashion brings the concept of sustainable design in which the products are designed and produced by considering the environment and the social impact.


The Press Tour account was created in Emma’s collaboration with her stylist, Rebecca Corbin-Murray. Currently, the account already has a follower of 521 thousand. Each post in the account provides behind-the-scene appearance info, details of clothing that Emma used during promoting the movie “Beauty and the Beast”.


The Press Tour is expected to educate its follower to practice sustainable fashion. All information contained in the posting on the account has been verified by Eco Age. Emma and her stylist try to prove that the dress does not have to come from animals and fashion can also use organic materials and recycling.


In one of its postings, the @the_press_tour account uploaded a photo of Emma wearing a Stella McCartney design coat, the world’s first luxury label committed to not wearing leather and furs in its products.


Emma said that Stella actually uses materials such as cashmere and recycled fabrics, organic cotton, and environmentally friendly fabrics. Emma also wears a jumper designed by Filippa K, a Swedish brand that consistently implements 4R, Reducing, Repairing, Reusing, and Recycling.


In other photos, Emma looks feminine with top model bustier satin and embroidered flowers with a large red silk organic belt combined with organic wool pants. The design is part of Oscar de la Renta first collection in an eco-friendly fashion.

Emma found extra interest and attention to this sustainable lifestyle of her thinking while still in college. Departing from the question, “Why do business people never want to apply decent wages to their workers?” That’s where Emma Watson promised that she will continue to pursue a good change in the fashion industry.


Hopefully, the mission of Emma Watson and her team is always well received in the community. The fashion style of Emma Watson can also be used by all of us. You can still look fashionable as well as participate in maintaining the environment. As the saying goes, you can’t build a long-term future on short-term thinking.


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