Green is the new black, ladies because ethical fashion is higher than ever on the agenda for brands across the board from luxury to high street.

Stella McCartney still pioneering the movement.She put it beautifully in her AW 2017 campaign, by saying her goal is ‘to portray who we want to be and how we carry ourselves, our attitude and collective path. Our man-made constructed environments are disconnected and unaware of other life and the planet which is why there is a waste.’

To sum up, it’s designing, sourcing and manufacturing clothes in a way that benefits people and communities while minimising the impact on our beautiful environment.


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