Smriti Zubin Irani or known as Smriti Irani is an Indian politician, former model, television actress, and producer. In addition she now serves as Minister in the Cabinet of the Indian Union. She was born in New Delhi, India on March 23, 1976.
She has just launched a project that aims to move towards sustainable modes that contribute to a clean environment. The SU.RE (sustainable resolution) project involves 16 leading retail fashion brands, reflects Mahatma Gandhi’s thinking and is a step towards responsible and smart business. Never before have 16 of India’s biggest brands come together to save the earth. She continued that everything we consume, we must consume responsibly. Steps taken today are not only for responsible businesses but also smart businesses.
Projects undertaken by Smriti Irani
This project was launched by Irani together with the Indian Clothing Manufacturers Association and IMG Reliance, the organizer of Lakme Fashion Week in India. “We celebrate the 150th anniversary of Mahatma Gandhi’s birth, asking us to be the change you want to see in the world. The sustainability resolution adopted today reflects Mahatma’s thinking,” S said to further emphasize her mission for the world of sustainable fashion.
Smriti Irani Successfully Invited 16 Big Brands
Rahul Mehta, President, CMAI, said that used to be some of our industrial products and processes were not environmentally friendly. This is a responsible and timely step taken by the Indian apparel industry, especially signatories, to commit to moving towards sustainable fashion. ”
Top fashion and retail brands such as Max, Future Group, Raymond, Shoppers Stop, Aditya Birla Retail, Spykar, Arvind Brands, Lifestyle, House of Anita Dongre, Westside, Levis, Bestsellers and Trends are the signatories of the project.
The signatories have pledged to seek or use a large portion of their total consumption using raw materials and sustainable processes by 2025. “Thus is one of the noble movements carried out by Smriti Irani not only for India but also for the world at large.