The Louis Vuitton sustainable mission has been carried out by LVMH Moët Hennessy Louis Vuitton SE or better known as LVMH. He is a multinational luxury goods conglomerate from France, Europe and headquartered in Paris. LVMH was one of the first groups to set up its own Environmental Department, in 1992 where the year of the Earth Summit was held in Rio. This year, the Group’s Environment Department celebrates its 26th anniversary.
LVMH, besides owning a Louis Vuitton fashion house, is also a champagne maker Moet & Chandon among 70 other businesses. He said his company would donate 30 euros to the internal carbon fund for each ton of CO2 emissions they produce in 2018, up from the previously 15 euros. The funds are then allocated to build isolation and other environmental projects.
LVMH rarely publishes its sustainability targets, unlike their rivals Kering – Paris. But they are still working on other measures such as increasing the share of leather goods sourced from strict supervision by 70 percent in 2020.
Their clients are more sensitive to the fact that the products consumed must respect the environment so it is logical that they keep making changes and talk about sustainable programs.
This is not surprising because consumers are increasingly sensitive to how clothing and accessories are made, with some fast fashion companies particularly being the subject of discussion on the use of exploitative workers or pollution. In super-luxury items such as Louis Vuitton, companies have been careful to protect their standards and image, although they still sometimes show off models in fur coats. Louis Vuitton still tried to support in other collections, for example, was designing a Gaia Monogram Cerise bag using only vegetable tanned leather.
Louis Vuitton Sustainable Mission With Their Employees
Louis Vuitton has conducted training and employee involvement. The 2020 LIFE (LVMH Initiatives For the Environment) was launched two years ago, in 2016. It is an environmental academy to train employees about eco-design in the form of online material collections and try to introduce designers and developers to more than 300 environmentally friendly materials.
In addition, they also gave the LVMH Store Environment Awards to LV boutiques that put forward the most eco in their designs among 4370 of Lv stores in the world. This year is the second time held on May 17 at the initiative of Group Managing Director, Toni Belloni and Director of Environment, Sylvie Bénard.
Another step is with their concern for biodiversity. Louis Vuitton has been involved in saving bees by supporting local voluntary scientists and organizations over the past few years.
Louis Vuitton Sustainable Mission on Recycling
According to Rankabrand.com, LV received a D score report, which means sticking to the code of ethics and recycling in their packaging systems. The newly launched Krug box is a new package for customers made from FSC certified paper that includes more than 40% recycled fiber.
To recover a portion of its waste, LVMH uses the CEDRE (Environmental Center for Friendly Packaging Elimination and Recycling) platform. CEDRE has recycled 2,023 very diverse metric tons of waste in 2016. Louis Vuitton sent goods to the platform, including obsolete alcohol-based products, advertising materials and testers used in stores, and empty packaging returned by the customer and then use the platform to recycle the material.
In addition, Louis Vuitton also partnered with UNICEF in 2016 to provide support to children around the world who need help in supporting Louis Vuitton sustainable mission as well as socially.