Veronica Chou who was born in America in 1984 is a Hong Kong businesswoman. She is the daughter of a textile billionaire and fashion tycoon, Silas Chou. Chou has just launched her eco-friendly clothing and accessories called Everybody & Everyone.
This woman, who has 4-year-old boys twins, grew up in the garment industry and applied her knowledge to the project she loved so much about sustainability and size inclusion among brands.
Her latest project comes in her previous role as director of Karl Lagerfeld in China. Success in the fashion industry comes naturally in the Veronica family. Her billionaire father had invested in companies such as Tommy Hilfiger and Michael Kors.
Veronica Chou’s Interest in Green Fashion Industries
Veronica has a calling that emerged from its conscience in 2012 when it succeeded in selling its business, the Iconix Brand Group, which introduced American fashion brands to buyers in Mainland China. She realized that fashion had an environmental impact, which was the most polluting industry in the world after oil.
“Six years ago I started learning about sustainability and five years ago I said that I needed to have a sustainable brand,” Veronica said.
She then went on to invest in a series of environmentally conscious companies such as Modern Meadow, which specializes in creating leather goods with biodegradable materials, recycled shoe manufacturers Thousand Fell and Dirty Labs, manufacturers of sustainable cleaning products.
Veronica Chou and Everybody & Everyone
Chou followed an approach similar to her clothing collection. She invites companies that care about the environment such as Naadam and Ecoalf to produce fabrics made from recycled materials including plastics, and affordable pieces, Everybody & Everyone, with prices ranging from US $ 20 to US $ 300.
“Most of our fabrics are knitted close to where our clothing is produced. That clearly reduces our carbon footprint, “Veronica said. “Our shirts, our socks, our packaging, our letters, our labels, our stickers are all made from recyclable materials.”
The brand also gives back to the earth. Veronica has collaborated with the non-profit One Tree Planted to plant trees for every Everybody & Everyone product that sold.
“I started to build Everybody & Everyone from the ground up, first by getting the best team then by finding the right vendors, producers, and partners who have made steps in the sustainability space,” Veronica said.
“I want this brand for every woman, so that body positivity, inclusiveness, and sustainability will be the backbone of everything we do. We build a sustainable and technical pillar brand, which consists of activation, recycling, coloring & printing. All naturally done better, bio-based fibers and end-use to ensure our products will minimize negative impacts. We think about continuing until the labels are sewn onto each garment. “thus Veronica Chou stressed her thoughts and concern for the world of sustainable fashion.