Natasha Halesworth established a consistency project in 2017. This project seeks to inspire a more sustainable lifestyle through used and vintage clothing, accessories, and household items. She wants to educate the public about the importance of being responsible buyers who care about the environment. In the midst of the swift trend of disposable clothing, which resulted in the accumulation of clothing waste that was increasingly piled up, she wanted to change the stigma of the people regarding used clothing.


She argued that while fashion brands, especially large companies, began to incorporate sustainability into business, it was important for them to approach not just good enough. Sustainability is not only about environmental impacts but also includes human exploitation and many other social justice problems.


The fashion industry should not only try to improve the damaged supply chain but also make an impact with political action and use its leverage to carry out reforms outside the fashion world and make us closer to the circular economy.


Natasha Halesworth and Concern for the Environment

Every day, she tries to have a positive impact on the environment. For example, always trying to pay attention to all the purchases she made and always reduces and reuse. Growing up she was raised not to waste either food or money. She also uses the ethos for daily lifestyle to reduce waste. It starts with carrying her own shopping bag while shopping, carrying her own food container if she is eating outside, and don’t use a straw. Of course, always choose used items first if possible whether in terms of clothing or even household appliances.


Advice from Natasha Halesworth

Advice for everyone to reduce their environmental impact is by:

-Choose used items first. Used items are always inclusive, available in most cultures, and can be accessed by all social classes. Luckily now used items are more accessible. Remember that vintage is the same as used items.

– Make your own compost because it’s actually easy. Store the container in the freezer to put your compost to prevent odors and bugs. If you don’t have compost, find the nearest shipping center.


The sustainable brand that is her favorite is choosing what has not been sold in her shop. In addition to thrift stores and to sites that sell used goods as well as craigslist. Levi’s vintage is one of the used items that has become her favorite to now.


It can be concluded that used goods including resale and antiques will continue to drive changes in consumer shopping behavior, and in every retail business. The problem is not whether selling more goods, but how to sell existing goods better and Natasha Halesworth has done that with her shop for consistency projects.


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